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Sabres Next Chapter Brand Development 1
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Next Chapter: Sabres 2015-16 Campaign

Every franchise has a story. For the Sabres, that story had turned a corner and was about to enter a new era of excitement for the fan base and a defining era for the organization. Next Chapter was a natural campaign name heading into the season. Like any good story, the design could go in an endless number of directions.

Campaign Look Development

To start this campaign, any campaign, we start from what we see. We use inspiration from the design world to draw concepts that execute a vision. After our design team at PicSix decided on a direction, they went to work on developing textures, fonts and color schemes that combined to create the 2015-16 Buffalo Sabres season look.

Sabres Next Chapter Campaign Look Development 1 desktop
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Sabres Next Chapter Campaign Look Development 4 desktop
Sabres Next Chapter Campaign Look Development 1 mobile Sabres Next Chapter Campaign Look Development 2 mobile Sabres Next Chapter Campaign Look Development 3 mobile Sabres Next Chapter Campaign Look Development 4 mobile

Print • Digital Design Concepts

Finally, we adapted the look to hundreds of pieces of collateral, from digital billboards, social media graphics, and game day rosters to schedule magnets, video graphics, game presentation experiences, and promotional materials.

Sabres Next Chapter Print/Digital Design Concepts 1 desktop
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Sabres Next Chapter Print/Digital Design Concepts 1 mobile Sabres Next Chapter Print/Digital Design Concepts 2 mobile Sabres Next Chapter Print/Digital Design Concepts 3 mobile Sabres Next Chapter Print/Digital Design Concepts 4 mobile Sabres Next Chapter Print/Digital Design Concepts 5 mobile Sabres Next Chapter Print/Digital Design Concepts 6 mobile

Animation • Game Presentation

The motion design team went to work exploring ways to bring the campaign to life. Utilizing various techniques, they create a faceted style that complimented the depth and structure of the campaign. Below you will see samples from the in-arena ice projection, lower thirds and broadcast headshots.

Sabres Next Chapter Animation/Game Presentation 1 desktop
Sabres Next Chapter Animation/Game Presentation 2 desktop
Sabres Next Chapter Animation/Game Presentation 3 desktop
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Sabres Next Chapter Animation/Game Presentation 5 desktop
Sabres Next Chapter Animation/Game Presentation 1 mobile Sabres Next Chapter Animation/Game Presentation 2 mobile Sabres Next Chapter Animation/Game Presentation 3 mobile Sabres Next Chapter Animation/Game Presentation 4 mobile Sabres Next Chapter Animation/Game Presentation 5 mobile

PicSix Creative, Buffalo, NY