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NFL Draft Cap

In 2016, a local company was about to step onto a national stage. New Era Cap Co., a Buffalo-based business since its founding in 1920, would be providing the caps for the NFL Draft. The execution combined a powerful balance of stylized photography, motion design, and sound design to capture the spirit of the draft and the dream of young athletes everywhere; to hear their name called in April.

Sketches • Styleframes • Animatic

NFL Draft Cap Sketches/Styleframes/Animatic desktop 1
NFL Draft Cap Sketches/Styleframes/Animatic desktop 2
NFL Draft Cap Sketches/Styleframes/Animatic desktop 3
NFL Draft Cap Sketches/Styleframes/Animatic desktop 4
NFL Draft Cap Sketches/Styleframes/Animatic desktop 5
NFL Draft Cap Sketches/Styleframes/Animatic mobile 1 NFL Draft Cap Sketches/Styleframes/Animatic mobile 2 NFL Draft Cap Sketches/Styleframes/Animatic mobile 3 NFL Draft Cap Sketches/Styleframes/Animatic mobile 4 NFL Draft Cap Sketches/Styleframes/Animatic mobile 5

Production Shoot

NFL Draft Cap Production Shoot 1 desktop
NFL Draft Cap Production Shoot 2 desktop
NFL Draft Cap Production Shoot 3 desktop
NFL Draft Cap Production Shoot 1 mobile NFL Draft Cap Production Shoot 2 mobile NFL Draft Cap Production Shoot 3 mobile

PicSix Creative, Buffalo, NY